Looking for natural and fun play makeup for your kids? So were we! We believe play makeup should be absolutely safe to use, so your kid can have fun without you worrying about ingredients.
Our makeup is 100% natural and vegan, contains no chemicals, microplastics or allergens and is easy to use.
We've found a very skilled formulator right here in the Netherlands, who produces our makeup by hand. We've tested different formulas on real people with different skin tones, and we're thrilled with the result. So are our most important testers: our two daughters.
We are not only considering the health of your little ones, we also value the health of our planet. That why we use plastic free packaging and won't ship outside of Europe.
We are Folker and Rachelle, the proud owners of Ivy & Loulou. Our journey in to the world of toxic free cosmetics started all the way back in 2015, when our oldest daughter came in to our lifes. She was born with a cleft lip and palate, not a hereditary defect in our case. So we went looking for causes for birth defects and were pretty alarmed to find that loads of daily care products we use contain toxins and unnecessary additives that can be linked to birth defects and other health issues.
So the first thing we did, was to go online to search for products that are safe to use. Especially for our daughter because small children are way more affected by toxins then we are. In those days there were some good alternatives but they were not easy to find. So we decided to create a webshop where parents could easily find worry free products that were 100% safe to use on their children.
One of the great things about having a webshop, is to constantly discover new and innovative products. But there was one type of product that was particularly hard to find: Safe and easy to use play makeup. So we took a leap and decided to develop our own makeup.
We wanted our play makeup to be as natural as possible without compromising on quality. It needed to be easy to apply for kids and should be absolutely 100% safe. It took over a year of research and testing but eventually we got to a formulation that was based on jojoba oil with natural plant pigments. Natural, vegan, safe, easy to use and looks great. And with the final stamp of approval from our two daughters, Ivy & Loulou Natural Play Makeup was born.
We hope your family loves it as much as we do!
xx Folker and Rachelle